DEPARTMENT PUBLICATIONS

University of Lahore

S.No Title Type Year Profile Name Group Name
1 Media and behavior change: effectiveness of public health campaigns in Pakistan Journal Article 2019 Arooj Arshad
2 A Quest for Green: An Analysis of Environmental and Other Appeals in Pakistani Ads Book Chapter 2018 Khansa Tarar
3 Blasphemous video and Banning of YouTube in Pakistan: Exploring perception of University and Madaris Students in the mirror of Uses and gratification analysis" Journal Article 2016 Ali Abul Hassan
4 Representation of women and Pakistani Media: Mapping objectification phenomena in TV commercials Journal Article 2016 Ali Abul Hassan
5 Role of political talk show in creating political awareness among Pakistani youth: A case study of general elections 2013 Journal Article 2015 Dr. Noor Hayat Sargana
6 A comparative analysis of Pakistani English newspaper editorials the case of Talibans attack on Malala Yousafzai Journal Article 2016 Dr. Noor Hayat Sargana
7 Portrayal of Islam and Muslims in the Talk Shows of CNN and BBC Journal Article 2016 Dr. Noor Hayat Sargana
8 Psychological effects of TV News violence on Youth: a case study of Bahauddin Zakariya University Journal Article 2014 Ali Abul Hassan
9 Does Care and Overprotective Bonding Uniquely Contribute towards Aggression: A Correlational Study on Pakistani Young Adults Journal Article 2016 Arooj Arshad
10 CONFIRMATORY FACTOR ANALYSIS OF ROCI-III Journal Article 2015 Arooj Arshad
11 Parental Bonding and Current Thought Processing of Adolescents in Relation to Their Experiences of Physical and Emotional Abuse Journal Article 2012 Arooj Arshad
12 Explaining the Consumer’s Buying Behavior from the Perspective of CSI Model: A Case of Pakistani Bridal Fashion Industry Conference Paper 2018 Arooj Arshad
13 REVISITING ANTECEDENTS OF BRAND LOYALTY: IMPACT OF PERCEIVED SOCIAL MEDIA COMMUNICATION WITH BRAND TRUST AND BRAND EQUITY AS MEDIATORS Journal Article 2018 Arooj Arshad
14 Body Image discrepancy and surgical concerns: Thin ideal internalization as a mediator, Journal Article 2017 Arooj Arshad
15 Media Representation of Women Children and Minority Rights: Pakistani Public Response Journal Article 2017 Arooj Arshad
16 Personality and Transformational leadership: A review Journal Article 2016 Arooj Arshad
17 Role of mass media, social media and interpersonal communication in creating awareness about women rights in Pakistan Conference Paper 2016 Rabia Qusien
18 US foreign policy regarding war on terror: Pakistani press coverage Journal Article 2013 Rabia Qusien