Members of AMCAP-Association of Mass Communication Academicians of Pakistan have visited School of Creative Arts on 03 October, 2017. They were received by Mr. Raza Zaidi, Head of Department of School of Creative Arts. The team discussed the mission and vision of AMCAP with the faculty of both BSMMC and BAFT programs and also briefed about the procedure of membership. AMCAP has been founded with the idea that Mass Communication educators and scholars need to have a common forum of collective growth and opportunity in the world of contemporary media and communication studies. Foundations of this association have been laid out of the thoughts of Allama Muhammad Iqbal. Founding members of AMCAP is a team of highly dedicated, honest and visionary academicians from the communication departments of leading higher education institutions of Pakistan. The team is led by a well-known and dedicated mentor DR. Bushra Hameed ur Rehman from the Institute of Communication Studies of Punjab University. AMCAP is open to memberships for academicians, scholars and M-Phil and Doctoral students of Media Studies.