MISSION STATEMENT

University of Lahore

VISION

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MISSION

Our mission is “To pursue excellence.” To develop professionals who can face challenges with ease and ethically manage the media activities in a dynamic and competitive environment in which technology is a key determinant of organizational success. We are committed to develop in students a dedication to lifelong learning, communication skills, analytical and critical thinking skills, appreciation of diversity, and professional excellence. Our vision is “To ensure that the faculty and students of the School of Creative Arts learn how media technologies elaborate and produce stories,entertain as well as educate the various masses of the world so they can be responsible and creative in their expression.” We nurture a universal desire for free expression.