Our History

Field of Media & Communications in Pakistan has grown into a recognized field of study with focus on acquiring skills for strategic and critical thinking, communications, and different forms of production. Due to the immense potential in this evolving field there is also the need of highly skilled and motivated individuals who can address the questions presented by different mass media from broadcast and print to new media as well as cinema and theatre.

The School of Creative Arts, thus, offers intensive interdisciplinary undergraduate teaching through a combination of vocational training and first-degree programmes. The School aims to undertake research at the interface between social and technological change, seeking a critical and contextual understanding of the dynamics of the emerging digital world in liaison with academia, government and industrial organizations.

The school is committed to developing individual talent within a collaborative working environment by imparting highest standard of education/training with professionally active faculty and a broad spectrum of visiting professionals. We also offer a wide range of options for pre-professional experience through strong internship programmes with allied partners.

The school aims to provide venues for the presentation and promotion of student work and to advise and assist students regarding national and international festivals and opportunities. The School of Creative Arts will also facilitate the Creative Village by providing theoretical frameworks and expertise to guide the practical production being conducted at the Creative Village Studio while also providing competent human resource through its student base to conduct the aforementioned.